Being a yoga teacher [or a wellness coach] is similar to being a physician [i.e. one that is invested in healing, not keeping business good]: my mission is to find the origination of my clients’ problems and help my clients heal themselves, so I can send them on their way, out in the world with the ability to maintain their health, on their own.
It’s not about business or client retention or making more money than we did last year. Sure, on some level it is important to create business and have clients and keep them around long enough for everyone involved to benefit in the ways that matter. But these days, it seems that the ever important dollar gets the final say more than anything else. Pulling a profit that’s bigger than before takes priority, and we tell ourselves that if business is booming, well, we can help…
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